February 2026 Bootcamp:

PR is an Essential Part
of Your Business Strategy

Bootcamp is included for DIY Members with a Navigator membership.
Not a Navigator yet? Read on to learn what’s included!

REGISTER NOW

Learn how to use earned and paid media to share your expertise, build credibility, and extend your reach beyond your own following.

This four-week PR Essentials bootcamp is for you if:

✅ You are ready to be seen as a subject matter expert in your industry and want the "social proof" that comes with media features.
✅ You want to land podcast guest spots, guest articles, or interview segments but don't know how to find the right opportunities or pitch yourself effectively.
✅ You want to expand your reach and your network

What we'll cover:

2026 is the year you become a go-to source for the media. In this DIY Influence Bootcamp, we’ll move step-by-step through the PR process:

✅ Media & PR Foundations: Learn the critical differences between earned and paid media and identify the best ways for you to be included in the conversation.
✅ Sourcing Opportunities: Discover exactly where to find PR opportunities and how to build genuine, lasting relationships with journalists and podcast hosts.
✅ The Art of the Pitch: Master the best practices for pitching yourself so you stand out in a crowded inbox and get the "Yes."

✅ Interview Excellence: Learn how to prepare for guest appearances, add maximum value during the segment, and repurpose that content to get the most mileage for your brand.


Your Instructors

Melissa Cohen – Personal Brand Expert, LinkedIn Top Voice
Julie Michelle Morris – Thought Leadership Trainer
Laura MacGregor – Marketing Expert and CMO

When:

Wednesdays - February 4, 11, 18, and 25 from  1:00 - 1:30 PM Eastern.

You’ll also have access to an office hour every Wednesday at 11:00 AM Eastern get support, workshop in real time, and make progress.

You’ve built a foundation and you’re sharing your message.

Are you ready to reach a wider audience?

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Get Interviews, Podcast Appearances, and More

It’s time to move beyond your own channels and into the spotlight of established media.

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Join now to make PR part of your strategy this year

DIY Influence Navigator + Bootcamp

Access 4 weeks of Bootcamp + recordings

3 months of DIY Influence Navigator membership

$225*

Join DIY + Bootcamp

* Membership renews quarterly for $225. After the first 3 months, you can opt for monthly billing at $79/month.

Your Guides

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Julie Morris

Julie Michelle Morris is a thought leadership trainer, and partners with women thought leaders who are the face of their corporate or personal brand - leaders who now become thought leaders, to build influence, audience, and serve at scale. With 20 years of communications and thought leadership experience partnering with leaders from AWS, Salesforce, World Economic Forum, Aspen Institute, founders, authors, and leaders across philanthropy, cybersecurity, and other fields, Julie speaks and trains in personal PR across the country, and hosts high-profile conversations on her podcast, 'How To: Thought Leadership'.

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Melissa Cohen

Melissa Cohen is a LinkedIn Top Voice (Blue Badge). After an extensive career in the fashion industry, working for iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica, she has found her calling helping others to love LinkedIn as much as she does. She enjoys working with clients on personal branding, LinkedIn presence, and thought leadership. Passionate about girls and womens empowerment, she was a founding member of Chief (New York City chapter) and a is board member of Her Move Next. Her thought leadership has been featured by LinkedIn News and and LinkedIn News’ The Insider.

Laura MacGregor

Laura MacGregor is a fractional CMO who loves helping business owners strengthen their brands and promote their expertise via clear, confident marketing. With two decades of experience building strategy, content, and thought leadership, she now focuses on showing founders and teams how to implement marketing strategies and systems to grow their audience and credibility without getting overwhelmed. Laura has worked with companies big and small—from cybersecurity leaders to scrappy startups—and she brings that mix of strategy and practicality to the DIY Influence community. You can also find her sharing quick tips and marketing insights on LinkedIn and through her Substack, Laura MacGregor Leads - Savvy Marketing Strategies.