Summer Sprint:

Customer Journey

how to get, manage, and keep clients

This program is included for DIY Members with a Navigator membership.
Not a Navigator yet? Read on to learn what’s included!

You’re ready to start getting paid for your expertise. But you’re not sure how to move from conversation to client.

Curved arrow pointing to the right and upwards in a reddish-brown color.

Or you’re already active as a consultant, but the process and communication isn’t as smooth as you want.

You’re asking:

How do I build an easier, repeatable process?

This three-week program is for you if:

✅ You have or are building a business focusing on consulting, advisory, speaking, or entrepreneurship.

✅ You want to know the content, follow-up, and process to plan and build for each stage for a repeatable process and happy clients.

✅ You want to stop reinventing processes with every client engagement, increase your conversion rates, and know when follow-up works vs. is seen as noise.

DIY Influence is for professionals looking to elevate their influence, refine their personal brand, and confidently showcase their expertise to the world.

You’ll walk away with:

✅ A framework for your customer’s journey, from prospect to lead to client

✅ An outline of the content you need at each stage

✅ An understanding of when to follow-up, and with what message

✅ A process you can use at each stage so everything flows

✅ AI skills and prompts to have much of this done-for-you

Customer Journey Sprint Sessions

Prospect

July 14
12:00 - 1:00 PM EDT

Register

Lead/Opportunity

July 21
12:00 - 1:00 PM EDT

Register

Client

July 28
12:00 - 1:00 PM EDT

Register

Membership Includes:


Quarterly Sprints


Supportive Community


Resource Vault


Workshops to Get Things Done!

Our Spring Sprint kicks off on July 14 - Join Now!

DIY Influence Navigator Membership

Access the Sprint Sprint + recordings

3 months of DIY Influence Navigator membership

$225*

* Membership renews quarterly for $225. After the first 3 months, you can opt for monthly billing at $79/month.

Your Guides

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Julie Morris

Julie Michelle Morris is a thought leadership trainer, and partners with women thought leaders who are the face of their corporate or personal brand - leaders who now become thought leaders, to build influence, audience, and serve at scale. With 20 years of communications and thought leadership experience partnering with leaders from AWS, Salesforce, World Economic Forum, Aspen Institute, founders, authors, and leaders across philanthropy, cybersecurity, and other fields, Julie speaks and trains in personal PR across the country, and hosts high-profile conversations on her podcast, 'How To: Thought Leadership'.

A smiling woman with long wavy brown hair and blue eyes, wearing a black blazer and a white top, against a gray background.

Melissa Cohen

Melissa Cohen is a LinkedIn Top Voice (Blue Badge). After an extensive career in the fashion industry, working for iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica, she has found her calling helping others to love LinkedIn as much as she does. She enjoys working with clients on personal branding, LinkedIn presence, and thought leadership. Passionate about girls and womens empowerment, she was a founding member of Chief (New York City chapter) and a is board member of Her Move Next. Her thought leadership has been featured by LinkedIn News and and LinkedIn News’ The Insider.

Laura MacGregor

Laura MacGregor is a fractional CMO who loves helping business owners strengthen their brands and promote their expertise via clear, confident marketing. With two decades of experience building strategy, content, and thought leadership, she now focuses on showing founders and teams how to implement marketing strategies and systems to grow their audience and credibility without getting overwhelmed. Laura has worked with companies big and small—from cybersecurity leaders to scrappy startups—and she brings that mix of strategy and practicality to the DIY Influence community. You can also find her sharing quick tips and marketing insights on LinkedIn and through her Substack, Laura MacGregor Leads - Savvy Marketing Strategies.